Photo: Seoul Metropolitan Government (KOGL)
한국광고박물관
Museum · Songpa-gu
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Source: www.kobaco.co.kr
Kyobo Book Centre Jamsil Branch
FreeCulture space · Jamsil Stn. (Lines 2, 8)
A large bookshop connected directly to Jamsil Station. Browse books and stationery for free in a heated and air-conditioned reading space.
Seoul Nori Madang
FreeCulture space · Jamsil Stn. (Lines 2, 8)
A circular open-air stage on the west lake of Seokchon Lake, hosting free traditional folk performances such as Songpa Sandae Noli.
Seoul Book Bogo
FreeCulture space · Jamsillaru Stn. (Line 2)
Free secondhand book space where the tunnel-like arched shelves holding 130,000 books are the photo spot. Focused on curation and pop-ups.
Seokchon Lake (Songpanaru Park)
FreePark · Jamsil Stn. (Lines 2, 8)
A city lake famous for spring cherry blossoms and autumn foliage. The 2.5 km loop walk and night views of Lotte Tower are free.
Samjeondo Monument
FreeHistoric site · Jamsil Stn. (Lines 2, 8)
A historic site marking the painful history of the Manchu invasion of 1636. Combine it with a walk around Seokchon Lake and a look at Lotte Tower.
Songpanaru Neighborhood Park (Seokchon Lake)
FreePark · Seokchon Gobun Stn. (Line 9)
The Jamsil flats north of today's Seokchon Lake were once the Han River, with a ferry landing south of Seoho. Over time silt built up into an artificial island, splitting the river into the Songpa and Sincheon channels, which ran from below Gwangjin Bridge past present-day Seokchon Lake to Jamsil Baseball Stadium.
National Museum of Korea
Partly freeYongsan-gu · Ichon Stn. (Line 4, Gyeongui-Jungang Line)
Korea's largest museum, with all permanent galleries free. The spacious lobby and Reflecting Pond garden are good for a rest, and Wednesday and Saturday evening openings are quieter.
National Folk Museum of Korea
FreeJongno-gu · Gyeongbokgung Stn. / Anguk Stn. (Line 3)
A free museum of Korean daily life. The outdoor Memory Street and children's museum make it great for families.
Seoul Museum of History
FreeJongno-gu · Gwanghwamun Stn. / Seodaemun Stn. (Line 5)
A free museum on Seoul's transformation from the Joseon era to the present. The old Tram No. 381 outside is a photo favourite.
National Museum of Korean Contemporary History
FreeJongno-gu · Gwanghwamun Stn. (Line 5) Exit 2
A free modern history museum facing Gwanghwamun Square. Insider tip: the rooftop viewpoint takes in Gyeongbokgung and the square at a glance.
Postage Stamp Museum
FreeJung-gu · Euljiro 1-ga Stn. (Line 2) Exit 6, Myeongdong Stn. (Line 4) Exit 5
A compact free museum on the history of stamps. In the middle of Myeong-dong, so it's a handy escape from the heat or cold.